Strategic
Messaging

Getting the right message is as important as getting the right product.

Why should your audience care about your offering?

Strategic messaging communicates product value to the right customer by describing the solution to their problem.
All clients will participate in an initial discovery call to develop the core strategic message and unique value proposition. Depending on the needs, additional services are available to generate or enhance the results of various areas of application.

Discovery call

  • Discuss business mission and purpose behind the features and benefits
  • Define customer and decision makers
  • Explore the problem(s) you are solving
  • Understand the competitive landscape and define unique value proposition
  • Craft a “big idea statement” to drive all messaging
Strategic messaging drives effective content strategy since it helps your organization focus on target audiences and their values. 

Strategic Message Application

Presentation Development

Resonate with the audience you are targeting, such that they pay attention and feel what you are saying matters.

For sales or podium presentations
  • Define sales cycle to understand target audience and decision makers
  • Define where presentation will fit into sales cycle (awareness, developing intent or purchase decision)
  • Gather collateral (screen shots, images, branding guidelines, existing marketing materials
  • Write and design slide deck that is action-focused and delivers clarity
  • Develop stories to move the audience forward
  • Define and develop call to action / close
  • Provide coaching to presenters

A successful investor deck is a strategic message packaged in an interesting story.

For Investor Pitches
  • Complete the 6 elements (vision/values, the problem, the solution, the target, the strategy, and the financials) of a successful investor deck.
  • Gather collateral (screen shots, images, branding guidelines, existing marketing materials)
  • Write and design slide deck that is action-focused and delivers clarity
  • Develop stories to move the audience forward
  • Provide coaching to presenters
Sales & Marketing

Customers never buy just a product; they evaluate it’s value and buy your vision.

Call scripts, email campaigns, social media messaging
  • Develop (or refine) language that aligns with strategic message and moves target further along the sales cycle
  • Provide coaching or training for sales teams

A clear, consistent message can be the difference between a phenomenally successful marketing campaign and an utter waste of time and money.

Marketing Collateral
  • Review website/marketing collateral with “outside eyes” and provide feedback
  • Propose alternative messaging/imagery to drive clarity and action