One of the main aspects that determines email campaign success is sender reputation. ISPs consider sender reputation as the prime aspect to decide whether to send an email to inbox or dump it in the spam folder. An email’s deliverability depends largely on the reputation of the IP address that sends it. If you are sending from an IP address with a spic-and-span reputation, your emails are more likely to make it in front of the eyes of your subscribers. If your Sender Scores are lower, you may risk being filtered out by some inboxes. With a dedicated IP for emailing this scoring is more in your control. With DrDDS Dedicated IP emailing, we never lets your email get stuck in spam. Dedicated IP addresses make it easy for users to track emails sent and the user will be solely responsible for the sender reputation. As long as the user follows best email standards and abides to email marketing laws, they can be rest assured of the sender reputation.